Marketing Communications Workshop

Workshop Objectives:

  • Define your target market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.
  • Track your success and shortcomings
  • Develop a sense of timing


Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. All participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge and give you the ability to build and grow your business using traditional print/visual mediums of communication. Marketing has changed a lot recently and together we’ll examine the needed information to assist you in your business development decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing theory and applications.


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